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Thronebreaker showed GOG that “exclusives don’t work for us”

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As you might have heard on the internet, Epic’s continued pursuit of timed exclusivity deals for its store has proven unpopular. Publisher-driven exclusives on platforms like Origin and Battle.net have proven a lot easier for players to swallow – but even though CD Projekt’s own GOG briefly served as the exclusive home for Thronebreaker, the company has decided to forego exclusivity for Cyberpunk 2077. “With Thronebreaker, we started with an exclusive, and decided to share it with a wider audience,” global communications manager Marcin Traczyk tells us at Gamescom. “It proved to us that exclusives maybe don’t work for us, because we don’t want to limit the number of people who can access the game.” Yet CD Projekt has made clear that they’d prefer for you to buy Cyberpunk 2077 on GOG (it is the platform where they’ll see the best profit margins), and as a result, one-third of PC pre-orders for the game have come through GOG. Traczyk says “we can see that if we have a good offer, and we openly communicate benefits from the users, we might convince them to get the game on our platform, and not on other platforms.”

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