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The Witcher series has driven CD Projekt to a 21,000% stock gain since 2009

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Everything’s coming up Geralt right now, with Netflix’s Witcher series drawing tons of new fans to Andrezj Sapkowski’s series of fantasy novels and the hit series of games. And it’s those games that have been behind the biggest European stock story of the past decade: Since the end of 2009, developer CD Projekt SA has posted a 21,000% stock return. According to Bloomberg, that’s by far the biggest jump of any stock included in the Stoxx Europe Index, and it puts CD Projekt shoulder-to-shoulder with big league players like fellow European developer Ubisoft in raw market capitalization over the last ten years. Even without a major release this year, CD Projekt’s market value has increased by 86% over 2019 to $6.8 billion USD (£5.25 billion), and part of that is likely thanks to renewed interest in The Witcher 3: Wild Hunt driven by the release of the Netflix series. Since the show debuted, The Witcher games have seen their highest player counts in years, as viewers interested in the story and characters find themselves eager for more Witcher content after eight episodes.

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